{"product_id":"millennial-pink","title":"Millennial Pink Perfume Oil","description":"\u003ch2\u003e\u003cstrong\u003eMILLENNIAL PINK\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003eVéronique Hyland’s 2022 book \u003cem\u003eDress Code: Unlocking Fashion from The New Look to Millennial Pink\u003c\/em\u003e was hailed as one of the best books of 2022 by \u003ca href=\"https:\/\/www.newyorker.com\/best-books-2022\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThe New Yorker\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/www.esquire.com\/entertainment\/books\/g39191054\/best-nonfiction-books-2022\/\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEsquire\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/fortune.com\/2021\/12\/25\/new-books-nonfiction-fiction-memoirs-novels-2022\/\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eFortune\u003c\/span\u003e\u003c\/a\u003e, \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.ft.com\/content\/215c7be8-3ae4-4482-a56e-ae7858e19c04\"\u003ethe Financial Times\u003c\/a\u003e,\u003c\/span\u003e and \u003ca href=\"https:\/\/www.townandcountrymag.com\/leisure\/arts-and-culture\/g39252177\/best-books-spring-2022\/\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTown \u0026amp; Country\u003c\/span\u003e\u003c\/a\u003e. To celebrate the anniversary of its launch, we have collaborated with the author and ELLE Fashion Features Director on a fragrance inspired by a color trend she first reported on for \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.thecut.com\/2016\/07\/non-pink-pink-color-trend-fashion-design.html\"\u003eThe Cut\u003c\/a\u003e\u003c\/span\u003e in 2016, coining the term “Millennial Pink.” An essay about the phenomenon entitled “Who Owns Millennial Pink?” was included in her book, and can be \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.elle.com\/culture\/books\/a38983184\/millennial-pink-dress-code-veronique-hyland\/\"\u003eenjoyed as an excerpt here\u003c\/a\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“The titration of actual pinkness varies a little, but it’s still a fairly narrow spectrum — from salmon mousse to gravlax, to extend the metaphor. Call it ‘millennial pink”…it’s ironic pink, pink without the sugary prettiness. It’s a non-color that doesn’t commit, whose semi-ugliness is proof of its sophistication.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e— Véronique Hyland, 2016\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“When I revisit my original story, the whole phenomenon feels more insidious than I once thought, especially as I consider how the past few years have unfolded. I wonder if this period in fashion history, with its toothless pastels and sweet, ruffled, Regency-style minidresses—the sartorial version of millennial pink—will come to be seen as analogous to the ’80s fashion backlash against strong-shouldered power suits worn with sneakers.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e…One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them ‘new,’ painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e— Véronique Hyland in Dress Code, 2022\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch4\u003eA shimmering, noncommittal pastel: ruby chocolate enveloped in white musk\u003c\/h4\u003e","brand":"A shimmering, noncommittal pastel: ruby chocolate enveloped in white musk","offers":[{"title":"Default Title","offer_id":45606585991324,"sku":"CollabVeroniqueHyland-1","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/7891\/8812\/files\/MILLENNIAL_PINK_Label.jpg?v=1772576228","url":"https:\/\/blackphoenixalchemylab.com\/products\/millennial-pink","provider":"Black Phoenix Alchemy Lab","version":"1.0","type":"link"}