“The titration of actual pinkness varies a little, but it’s still a fairly narrow spectrum — from salmon mousse to gravlax, to extend the metaphor. Call it ‘millennial pink”…it’s ironic pink, pink without the sugary prettiness. It’s a non-color that doesn’t commit, whose semi-ugliness is proof of its sophistication.”
— Véronique Hyland, 2016
“When I revisit my original story, the whole phenomenon feels more insidious than I once thought, especially as I consider how the past few years have unfolded. I wonder if this period in fashion history, with its toothless pastels and sweet, ruffled, Regency-style minidresses—the sartorial version of millennial pink—will come to be seen as analogous to the ’80s fashion backlash against strong-shouldered power suits worn with sneakers.
…One of the most confounding things about the pink-tinted economy is the way it’s selling back existing things to us and making them ‘new,’ painting them as essentials of self-actualization and empowerment. An elite women’s club isn’t new. Nor is makeup. Nor is a modest floral garment. Nor is pink. What we have here is a rebranding of the reactionary.”
— Véronique Hyland in Dress Code, 2022
A shimmering, noncommittal pastel: ruby chocolate enveloped in white musk
Duskinhereyes –
Picture it: You are visiting a town with small shops on the main stretch. You enter the warmly lit door with the bakery sign. You stand there drinking in the ambience of the glowing wooden counter & tables where people sit drinking hot beverages with pastries in front of them. The heat from the ovens mixed with the smell of fresh chocolate crossiants is intoxicating. Even after you have purchased and eaten four treats you can still smell the fragrant crumbs clinging to your hands.
This is a soft scent, the kind you have to get close to to really investigate. It’s not overly sweet but it does have that warm baked good note lingering around. I am enamored with this!