This weekend, Trump attacked the US Constitution’s guarantee of freedom of speech and took aim at the football players who are peacefully protesting police brutality, inequality, bigotry, and racism. He’s calling for a boycott of an entire sports league to force the firing of African American athletes and their allies for speaking out about racial injustice.

Taking a knee… this isn’t a protest of America itself, its flag, or anything that this country stands for. It isn’t disrespectful of the US military. On the contrary, it is the acknowledgement that we as a country can do better, that we must do better, and that we must renew our commitment to fight for equality and justice for all. By speaking out against institutional racism and racial injustice, against violence and bigotry, whether it be by taking a knee, locking arms with teammates, refusing to walk out onto a playing field until after the National Anthem has been sung, editorializing on social media, or making protest perfumes, we are honoring our communities, our neighbors, and our nation by attempting to amplify the voices of those who are often not empowered to speak.

It is possible and necessary to love this country and also expect – and demand – that we do better… that we recognize injustice when we see it, and do what we can to fight it. That’s real patriotism.

“We have fought for America with all of her imperfections. Not so much for what she is but for what we know she can be.” – Mary Bethune

This is the scent of apple pie, as American as it gets, and a smudged grass stain. The proceeds from every single sale of this scent will benefit the NAACP.