Over time the word “radical” has been turned into a political swear word that signifies dangerous levels of extremism, and its etymology hints at why: the word borrows from Latin’s radic- or radix, meaning “root.”

So when someone is accused of involvement in “radical politics”, on the face of it this means their goal is transforming society from the ground up, shaking loose all that is deeply and wrongly entrenched so that something else may grow in its place.

Not everyone has the stomach for such upheaval, or the heart to understand why it is needed, or faith in whatever comes after. And not all radicals are good, or wish good for all. But radicalism is not, by definition, a destructive ideology; every garden has areas that must be weeded, pruned, and repurposed in order to be fruitful, according to the season and the gardener’s design.

This year we’re reclaiming the original, literal spirit of radicalism with a monthly limited edition perfume release that will raise funds for organizations which are defending basic human rights – a mission that should not seem “radical,” but… well, here we are.

And of course, the scents themselves will incorporate essences from the rootiest components we have on hand, to produce a series of grounding and inspiring perfume oils lending stability to thought, clarity to purpose, and stubbornness to cause.