Halloween 2023

There are two main flavors of Halloween spookiness. Firstly there’s the thrill of being shocked, scared, and surprised. Then there’s the pleasure that comes from repeating a familiar experience, revisiting known frights and sharing them with others. Tricks and treats, I guess one could say.

Neither of these require a special effects budget. That’s what the art of storytelling is for, and even the simplest images can end up living in our nightmares rent-free. What could be more human than that? And what are holidays really, except occasions to let imagination run rampant over our everyday existence?

Halloween is truly one of these times; no matter what pops out at us, we’re just as likely to be horrified by everything that goes untold, remains unseen. To quote a famous spiritual seeker and Halloween expert: “That’s the point of the thing, not to know.”

Some of our best scents have been inspired by familiar stories; others are an expression of something original, and hopefully serving as inspiration for fresh tales, a backdrop for real life events to unfold against. What greater honor can there be? But mostly it’s a mixture of both — fragments of the strange and familiar which end up passed from hand to hand, getting all mixed up in the dark. A whisper, an echo, a revelation, a magic spell, a jump scare, a sinister laugh… we feel them, cherish the experience, and then pass them along.

No two retellings are quite the same. Nor are our Halloweens, for that matter. Even the most delicately balanced fragrance can ripen and evolve as years go by, becoming capable of surprising us all over again.

We at BPAL relish these plot twists, and are so proud to be participants in your storytelling. With this, our twentieth seasonal collection, we’re excited to involve you (once again) in ours.